E Marketing in Hindi and Urdu |Handout Notes

What is E-Marketing?

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.

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Like many other media channels, e-marketing is also a part of integrated marketing communications (IMC), which helps a brand grow across different channels. E-marketing has become a pivotal tactic in the marketing strategy adopted by companies using several digital media channels.

E Marketing in Hindi and Urdu |Handout Notes

E Marketing in Hindi and Urdu |Handout Notes

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Advantages of E-marketing

  • Certain advantages of eMarketing are discussed as below:
  • Much better return on investment from than that of traditional marketing as it helps increasing sales revenue.
  • E-marketing means reduced marketing campaign cost as the marketing is done through the internet
  • Fast result of the campaign as it helps to target the right customers.
  • Easy monitoring through the web tracking capabilities helps make eMarketing highly efficient
  • Using e-marketing, viral content can be made, which helps in viral marketing.
  • Ability to target your customers faster and cheaper
  • Reduction of marketing costs through automation of electronic media
  • Near real-time interaction between the marketer and the end user
  • Ability to quantify and collect user data
  • One-to-one marketing experience
  • Increased interactivity
  • Ability to implement marketing strategies in a short time-frame

Ability to scale with the market

Appeal to specific interests


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Types of e-marketing

There are several ways in which companies can use internet for marketing. Some ways of e-marketing are:

  1. Article marketing
  2. Affiliate marketing
  3. Video marketing
  4. Email marketing
  5. Blogging
  6. Content marketing

All these and other methods help a company or brand in e-marketing and reaching customer through the internet.

E-Marketing (a.k.a. electronic marketing) refers to the marketing conducted over the Internet. Two synonyms of E-Marketing are Internet Marketing and Online Marketing which are frequently interchanged. E-Marketing is the process of marketing a brand (company, product, or service) using the Internet through computers and mobile devices mediums. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

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Importance of E-Marketing

The return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies. Also, the transparency of the internet allows the marketer to have access to analytics and data in a near real-time fashion which will allow the marketer to make changes to align with the market’s reaction thus making E-Marketing a preferred solution for Marketing Professionals.

E Marketing in Hindi and Urdu |Handout Notes